When it comes to blogging, we all have our problems. Whether they are unique to you or something more general, such as ’Why am I not getting traffic?’.
Sometimes these problems can start to overwhelm us, in some cases they can leave us feeling depressed, but in most cases they leave us feeling like we are stuck in a rut.
We’ve all been there and I’m sure we can empathise with one another, but until we find out the answer to our problem, there is always that niggling feeling at the back of our minds.
Well, there is one simple question we can ask ourselves to help propel us out of despair and solve our problems!
That question is, “Why?”.
Ask Yourself Why and Solve Your Problems
One of the main reasons we struggle to deal with a problem is because it can seem too big to conquer, asking “Why?” can help us breakdown the problem in to an action that we can act upon.
For example, if our blog traffic is low, our problem might be: “I don’t get enough traffic to my blog”. This can seem like a very overwhelming problem to begin with, but let’s start to break it down by asking, “Why?”.
“I Don’t Get Enough Traffic to my Blog”
If I asked you “Why don’t you get enough traffic to your blog?”, what would your answer be?
If you asked me, my reply might be something like – “I don’t have enough articles to attract a large audience”.
Don’t stop now, keep asking yourself “Why?” until you get to an actionable task. “Why don’t you have enough articles?”
“Because I haven’t had the time to write any new article recently.”
“Why?”
“Because the majority of my day I am doing other tasks.”
“Why?”
“I work full-time, which leaves me only a few hours of personal time.”
Do you see how we have managed to break down an overwhelming task in to something which we can act upon?
What we would then decide upon for the above dilemma would be to; dedicate a certain amount of time each day for which we concentrate solely on writing for our blog or we may decide to dedicate Saturdays to writing.
Let’s try another example.
“I Don’t Get Many Referrals From Twitter”
So let’s start with the problem, “I don’t get many referrals to my articles from twitter”.
“Why?”
“Because my followers never retweet my tweets.”
“Why?”
“Because the majority of my followers don’t seem like engaged readers of my site.”
What can we conclude from this example? Perhaps, we would want to spend some time building up an engaged audience. That way, they would be more likely to retweet and increase our chances of getting referrals from Twitter.
We would want to engage in conversation with our followers in Twitter and entice readers of our website to follow us on Twitter.
Not Knowing What to do Makes a Problem Seem Difficult
Any task for which we don’t know what to do will make it seem difficult. This doesn’t just apply to our blogging dilemmas, it is also true throughout other aspects of our life, whether it be a new job, revision, learning, moving house or anything else – simply by asking “Why?”, we can break our problems down.
Try this thought process out for yourself and give yourself some direction!
We’d love to see how this works out for you, if you’re brave enough, map out your problems in the comments below – maybe someone will be able to offer a hand!









on June 26, 2012 | to this post
Hi James,
This is exactly how I solve problems with my own blog. I take a critical look at my layout, content, SEO etc, and attempt to identify a root problem. Once you know what’s wrong, you can start to come up with ways to solve that problem.
As you’ve pointed out, I find many problems are linked too. Not getting any comments for example, could just be because you’re not getting enough traffic. You may not be getting enough traffic because your SEO or marketing is weak.
It’s definitely important to reduce your blogging problems into smaller, manageable problems that can be solved one at a time.
Paul Murray recently wrote: Why quick design isn’t always cheap design